One year ahead of launch, on location in Chicago with Stonewear Designs

Originally a rock-climbing brand from Boulder, Stonewear is widely recognized for producing women’s activewear – including their popular pants and skorts – of incredibly durable and unique fabrics.

Now based in California, we decided to shoot the last two season collections (Fall 2018 and Spring 2019) here in Chicago to add a bit of variety to the Colorado-centric feel of the brand. Next year? Probably back out West.

– Jon Roketenetz

Jon is the CEO of GimmeAnother and founder of 3VERB.