Jet Steps on The Gas

Walmart’s Acquisition Propels Email Campaign while Regional Grocers & CPGs Sit on the Sidelines Over the past four months, Walmart’s Jet.com has aggressively pursued visibility of items generally identified as traditional grocery store purchases in email after email. It’s not Amazon that should be worried, though. To wit: please find screenshots of from over a dozen emails since June of this year promoting their grocery […]

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Your Biggest Fan

Push a Bicycle Up Into the Jetstream with Any Old Household Fan It always helps to admire the engineering and ingenuity of products you work on, for sure. In 2012 and 2013, Quintana Roo was keen to market the SHIFT technology of their triathlon bikes, a clever offset of the downtube to move air from the drive side to cleaner side of the bike. For […]

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Blurry

Finding Texture and Impression in Culled Photos I’m always glad to find an image like this in the stack after a shoot where every move has been pre-planned and thoughtfully considered. This is from a shoot we did in Chicago for the menswear/cycling brand DannyShane. For sure, the logo is out of focus and it features little of the product, but it does well to […]

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Before & After

Brighten, Sharpen, Push, Shove, Just Make Sure it Looks Perfect I’ve had the chance to work with the renowned Midwest commercial real estate broker, Terry Coyne, for about a dozen years now. Terry’s a friend, too, so no matter how good the composition [photo credit: Gabriella Gallo] of an arriving photo might be, we’re certain go the extra step in production to make sure it […]

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Pressure Cooker

Retailers, Grocers Prepare to Get Roasted as New Competitors Bring the Heat In the few short months since I wrote the Unclumsy article on the sad demise of Radio Shack, the wave of retail closures has continued, now plainly visible above even our loud national politics as the business press covers every terrible detail of what, actually, seemed like a pretty obvious and inevitable arc. […]

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Shooting Caps in California

Riding Across a Sea of Tall Grass in Solana Beach In mid-April I had the chance to spend a few days in beautiful, sunny California with the good folks at Walz Caps who make the best cycling caps money can buy. Photo by the incomparable Hannah Stonehouse Hudson. We lopped off the aerobars in Photoshop because that’s how we roll at 3VERB: Laurent Fignon-style. – […]

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Watching Your Dollars Walk Out the Door

Specialty Retailers Shrug and Wait to See What Goes Down Brick and mortar retailers remain under pressure from online retailers, of course, especially as Amazon continues to hone their game: products offered at little or no margin and an almost perfect delivery channel, your gift of instant gratification arriving the day after you hit the order button. Indeed, recent reporting on their Prime service also […]

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Consumer Context

Allow Your Customers Clarity Across Models and Styles It’s incredibly easy for manufacturers to get so caught up in the (important!) minutia of technical specs and brand message that they forget about the obvious. A few years ago, working for a cycling company, we had an epiphany at 3VERB: consumers might just gravitate to a web page that showed all available models, easily compared, side-by-side […]

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