Author: 3VERB, Inc.

The Long Game

Meeting Consumer Expectations Means Getting on the Same Timeline For manufacturers going consumer-direct, the benefits are obvious: better margins, the opportunity to interact with enthusiastic consumers and important trends at ground level, and the chance to unplug from an entire layer of distributor logistic hassle and slow payments. But, the journey can also be a harrowing experience with a steep learning curve, too. It’s often […]

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Engaged

Are Your Consumers Offered the Excuse to ‘Learn More?’ A large part of our work involves finding the perfect moment in a photograph; sometimes that’s the obvious and authentic laugh of a subject, other times it’s a still life that finds a perfect reflection. But that’s often just the beginning. Given the flood of content flowing across social channels these days, the big trick usually […]

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As Seen on TV, Part II

You Can See Our Designs from a Distance We love to work with clients to bring joy and meaning to their corporate messaging and logos. We have helped countless companies reframe their position to demonstrate renewal and vibrancy: a color tweak here, a full overhaul there. We’ve designed packaging for products from food to cycling components and had the opportunity, just a few years ago, […]

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People. Product. Profit. People.

Screen Share Can’t Capture the Essence of a Business With many new clients, I take the time to visit the business from the outset. In fact, I generally bake the idea directly into the initial proposal. I’m eager to meet the crew and start to understand not only the business workflow we aim to support with marketing and technology projects, but also the people and […]

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Shoot

One year ahead of launch, on location in Chicago with Stonewear Designs Originally a rock-climbing brand from Boulder, Stonewear is widely recognized for producing women’s activewear – including their popular pants and skorts – of incredibly durable and unique fabrics. Now based in California, we decided to shoot the last two season collections (Fall 2018 and Spring 2019) here in Chicago to add a bit […]

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Nomenclature

It’s Your Brand, Start Acting Like It Over the last several years, crowdsourcing has shifted the paradigm for both agencies and brands: You can fund the launch of a new product with a Kickstarter campaign and order a dozen corporate logo concepts for $99. I guess that’s good news in some regard, especially if you want three mediocre and nine awful logos. At the same […]

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Sinkhole

Amazon Wants You to Build Another Store I’ve read enough Medium and Vox articles recently to know I should get right to the point. Prediction: Regional grocers will lose the battle against Walmart, Amazon, Target, Peapod, and specialty meal providers (Blue Apron, etc.) as they try to stem losses with physical store expansion rather than developing technology conveniences to re-engage and cement consumer loyalty. They […]

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Against the Tide

On WSJ’s “Big Brands Risk Losing Their Voice” – Original Article When we started GimmeAnother about 5 years ago, we posited that there was a large and kinda obvious efficiency that was being left on the table by online retailers. In a nutshell, online shopping was still defined by a standard checkout routine, a process that was the same for both new orders and orders […]

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Jet Steps on The Gas

Walmart’s Acquisition Propels Email Campaign while Regional Grocers & CPGs Sit on the Sidelines Over the past four months, Walmart’s Jet.com has aggressively pursued visibility of items generally identified as traditional grocery store purchases in email after email. It’s not Amazon that should be worried, though. To wit: please find screenshots of from over a dozen emails since June of this year promoting their grocery […]

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Your Biggest Fan

Push a Bicycle Up Into the Jetstream with Any Old Household Fan It always helps to admire the engineering and ingenuity of products you work on, for sure. In 2012 and 2013, Quintana Roo was keen to market the SHIFT technology of their triathlon bikes, a clever offset of the downtube to move air from the drive side to cleaner side of the bike. For […]

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